CONTRACT - Assoc CRM Marketing Analyst (Switch News)

Nintendo of America

About Nintendo of America: From the launch of the Nintendo Entertainment System^™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario^™, Donkey Kong^™, The Legend of Zelda^™, Metroid^™, Animal Crossing^™, Pikmin^™ and Splatoon^™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.Based in Redmond, Wash.,

Nintendo of America serves as headquarters for Nintendo’s operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. 

SUMMARY:
This role is part of the Digital Marketing department at Nintendo of America (NOA), supporting Switch News marketing efforts on device for Switch/Switch 2. Manages the creative production and approval processes for various Switch News marketing campaigns from project plan confirmation to file hand off. This is a 6-month contract position.

DESCRIPTION OF DUTIES

• Drive the execution of one-off and automated, targeted and personalized Switch News content to engage Nintendo customers beyond purchase.
• Execute creative updates based on feedback from business stakeholders
• Author creative briefs that lay out direction for designers, copywriters and vendors about the key campaign message & strategies created by Switch News team.
• Shephard projects, including requests to send surveys, through multiple rounds of creative approvals and reviews by internal and external stakeholders.
• Review accuracy of customer-facing details in content Switch News marketing articles.
• Ensure all assigned projects are delivered on time, within scope and within budget.
• Coordinate with internal resources and third parties/vendors to ensure execution of campaigns.
• Implement A/B testing procedures on campaigns as directed by Switch News team.
• Contributes to monthly recaps and relays the output, recommendations and results to supervisor and management.
• Work extensively with Digital Marketing peers to ensure that the development of campaigns and targeting specs within the CMS tool are built to campaign specifications.
• Create and maintain comprehensive sets of campaign documentation repositories.
• Ensure campaigns comply with COPPA, ESRB, and SPAM regulations at time of deployment.

SUMMARY OF REQUIREMENTS

• Minimum 3 years of experience in digital marketing
• Exceptional project management and organizational skills, with an unparalleled attention to detail
• Passion for video games or Nintendo a plus.
• Self-motivated individual with reliable means of staying organized and on schedule.
• Excellent interpersonal skills; able to effectively work cross-functionally with strong verbal and written communication skills; experience working with external vendors preferred.
• Proficiency with Content Management Systems (CMS) required.
• Experience with A/B testing or content QA a plus
• Experience with email marketing/push notification CRM a plus
• Experience with marketing project management and ticketing tools such as Wrike or Opal a plus
• Undergraduate degree in a related field, or equivalent experience.

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.