About Us

Announced a wholly-owned subsidiary, Nintendo of America Inc. (NOA). Started selling the Game & Watch™ product line.

Developed and began distribution of the coin-operated video game, Donkey Kong™. This video game quickly became the hottest selling individual coin-operated machine in the business.

Merged New York subsidiary into NOA and headquartered in Redmond, WA.

Established Nintendo Entertainment Centers Ltd. in Vancouver, B.C., Canada to operate a family entertainment center.

The Nintendo Entertainment System™ (NES™) launched in America and became a smash hit.

Mario was first introduced in the Super Mario Bros. game.

The character Link made his first appearance in The Legend of Zelda game.

Introduced Game Boy™, the first portable handheld game system. Originally bundled with the Tetris™ game, it was an instant phenomenon.

The 16-bit Super Nintendo Entertainment System™ (Super NES™) was released in the U.S.

The powerful pink puff known as Kirby made his debut in the Kirby’s Dream Land game.

Nintendo 64™ (N64) launched in the U.S. on Sept. 29th, along with the critically-acclaimed Super Mario 64™ game.

Nintendo introduced Game Boy Color™. Pokémon™, a breakthrough game concept for Game Boy, was introduced to the world and generated a nationwide craze to “Catch ‘em All!”

Launched the Game Boy™ Advance and the Nintendo GameCube™ systems. The Nintendo GameCube was the first Nintendo system to use optical discs instead of cartridges for its games.

Launched the Nintendo DS™, an innovative, dual-screen handheld gaming system.

Nintendo introduced the Wii™ system and with it several advanced features. Wireless motion-sensitive controllers, built-in Wi-Fi capability, and a host of other features made Wii the best-selling latest generation console system in the world.

Reggie Fils-Aime was appointed President and COO of NOA.

Wii also became the first system purchased by more than 10 million Americans in a single year.

The Nintendo 3DS™ system also launched, letting users view and play 3D content without special 3D glasses.

The Wii U™ system launched with an innovative Wii U GamePad controller that offered users new ways to play together, including off-TV. This system also introduced support for amiibo™ accessories.

The Splatoon game launches, introducing the squid-kids known as Inklings.

Launched the first Nintendo mobile app, Miitomo™. Over 10 million users downloaded this app.

The Nintendo Switch™ system launches, along with hits including Super Mario Odyssey™ and The Legend of Zelda™: Breath of the Wild.

The Nintendo Switch Lite system launched. Designed specifically for portable play, the compact system plays the library of Nintendo Switch games that work in handheld mode.

The Nintendo Switch – OLED Model system launched, featuring a vibrant 7-inch OLED screen, a wide adjustable stand, a dock with a wired LAN port, 64 GB of internal storage, and enhanced audio.